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Always getting what you ask for in a negotiation--always hearing yes and never risking no--means that you never ask for enough. Excessive caution, rather than protecting you from rejection or losing face, can actually prevent you from getting all that you're worth, all that you deserve, and all that's available...When you aim high in a negotiation, you adjust other people's perceptions of you...You communicate that you expect to be treated fairly and that you're willing to stand up for yourself...Life will open doors a little more easily to you, and it's worth hearing no now and then for that, isn't it?
                                                                                -Linda Babcock & Sara Laschever,
                   Ask for it: How Women Can Use The Power of Negotiation to Get
                                What They Really Want (excerpt from Magazine)