Attracting your ideal client won't ensure your business will be a raving success, but constantly working with "your people" is one of the best ways to position yourself FOR success.
If you're feeling creatively stuck as a designer (or ANY creative artist), one of the first things you should assess is whether you're really working with your targeted crowd...because nothing will suck the life outta you like an "un-ideal" client (that sounds much nicer than calling them "bad", right?). An ideal client is to a creative like a weave is to Beyonce...you can still have a business without it, but it doesn't quite have the same spirit. (Get my drift?)
As a creative, there are certain jobs you shouldn't take on and in order to be clear about which jobs to turn down, you have to identify your tribe.
And if they're not sure, they won't hire you.
And like Ray Kinsella said in Field of Dreams, "If you build it, they will come."
So get to building!
Again, when you're consistently communicating who you are and who you want to be in business, you make it easier for the people who are looking for YOUR area of expertise to find you.
You have not, because you ask not...sometimes it really is that simple.
Are you working with you ideal clients?
Have any advice to share?
If so, please chime in below!